Overview

In the CPG landscape, pricing and promotion strategies are at the core, to maximize sales and profit. It isn't as easy as picking the lowest price, several factors like costs, consumer pull, competitor pricing and promotions, drive the selling price and promotion strategy in conjunction with retailers. Today, this is a highly manual process being executed on spreadsheets. This approach comes with the risk of errors and limited data analytics. With Mendix, we have built Product Pricing and Promotion Manager template, with this template your organization can develop an app to build in logic that fits your product portfolio while being able to utilize capabilities, such as pulling relevant information from ERP systems.

Documentation

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